Saturday, March 14, 2020

Free Essays on Advertisement Paper

Dating or Active. The Tale of Two Deodorants Deodorant is something that's a must. No matter what, underarms are going to sweat. So advertisers have to be very clever in creating advertisements for their products to make consumers think that the product they are trying to sell is the best. The ads for Secret and Soft and Dri use word play, color and people to get their points across. The ad for Secret is clearly targeting teens, who are dating. By showing a nice place, with teens sitting at a booth, advertisers give a usual setting for an after school hangout. The background is a soft sky blue, the same color as on the secret deodorant tube. There is a white light hanging from the ceiling, resembling the white ball at the bottom of the tube of deodorant. The white table is almost a heart shape to give way to the romance scene in the ad. The first couple sitting in the booth is both black haired and is wearing khaki colored tops to show that they are a true couple. They are making out paying no attention to the other two couples. There is a vanilla milkshake sitting on the table in front of them. They obviously haven’t had any of it because it looks full. The second couple is the main part of the ad. Everything about them is different. The girl has blonde hair and is resting her arm on the back of the booth. If you look at the ad you can tell she is u ncomfortable, because she is playing with her hair and looking off with nothing to do or say. Her male friend is brown haired with blonde streaks, he is sitting with his arms glued to his sides to show that he is sweating. He is looking over at the first couple like he doesn’t know what is going on. They both are having shirley temples of their own. The last couple is sitting there hugging and kissing. They are sharing a chocolate milkshake. The slogan at the bottom of the ad reads, â€Å"Uncomfortable? Keep it a Secret.† The Soft and Dri ad shows a young woman doing... Free Essays on Advertisement Paper Free Essays on Advertisement Paper Dating or Active. The Tale of Two Deodorants Deodorant is something that's a must. No matter what, underarms are going to sweat. So advertisers have to be very clever in creating advertisements for their products to make consumers think that the product they are trying to sell is the best. The ads for Secret and Soft and Dri use word play, color and people to get their points across. The ad for Secret is clearly targeting teens, who are dating. By showing a nice place, with teens sitting at a booth, advertisers give a usual setting for an after school hangout. The background is a soft sky blue, the same color as on the secret deodorant tube. There is a white light hanging from the ceiling, resembling the white ball at the bottom of the tube of deodorant. The white table is almost a heart shape to give way to the romance scene in the ad. The first couple sitting in the booth is both black haired and is wearing khaki colored tops to show that they are a true couple. They are making out paying no attention to the other two couples. There is a vanilla milkshake sitting on the table in front of them. They obviously haven’t had any of it because it looks full. The second couple is the main part of the ad. Everything about them is different. The girl has blonde hair and is resting her arm on the back of the booth. If you look at the ad you can tell she is uncomfortable, because she is playing with her hair and looking off with nothing to do or say. Her male friend is brown haired with blonde streaks, he is sitting with his arms glued to his sides to show that he is sweating. He is looking over at the first couple like he doesn’t know what is going on. They both are having shirley temples of their own. The last couple is sitting there hugging and kissing. They are sharing a chocolate milkshake. The slogan at the bottom of the ad reads, â€Å"Uncomfortable? Keep it a Secret.† The Soft and Dri ad shows a young woman doing...

Wednesday, February 26, 2020

Abortion, Right and Wrong Essay Example | Topics and Well Written Essays - 500 words

Abortion, Right and Wrong - Essay Example The wealthy were able to travel abroad or pay high fees to a local doctor willing to perform the procedure, but a poor woman was required to resort to less safe options. Prohibiting abortions does not and has never stopped them from occurring; it just acts to harm women. Those opposed to Roe also argue that if the Constitution does not directly address an issue, then the Congress, not the courts should decide matters such as this which have weighty moral implications. The Roe decision essentially addressed this question by asserting the government’s concern for the life of the unborn does not outweigh the constitutional rights of the born and thus their decision to allow pregnancy terminations. The Court did draw a line distinguishing what is considered murder of a child. On this issue, those that oppose abortion rights do have legal justification for debate. Viability seems to be an appropriate benchmark because in the early weeks following conception, the fetus is not a conscious being although those of religious conviction argue that it does have a soul. Viability is somewhat scientifically determined while the presence of a soul is not. Therefore, the line can only be drawn at the viability of the unborn as any other method by which to de termine when abortions are considered murder is unclear (Dorf, 2003). Those opposed to abortion claim that the fetus, viable or not, is a living being much the same as a child or adult. Mothers who have had abortions certainly cannot believe she is killing a living child or the practice would be a rare procedure. â€Å"I don’t think, in most cases, that the woman who aborts her child, consciously believes she is killing a person. As philosopher Francis Beckwith points out, â€Å"why do women only kill their fetuses when confronted with practical difficulties, rather than their already born children, if they truly believe their fetuses are fully human?† (cited in Smith,

Monday, February 10, 2020

Critically think about the drop in crime in the US at the end of the Essay

Critically think about the drop in crime in the US at the end of the nineties - Essay Example There was another hypothesis developed that the drop in crime rate was due to the introduction of the Three Strikes Law. This allocation provided that any felony criminal who was arrested on a third offence would be sentenced to life imprisonment (Rushefsky, 2007, 535). The first of the states to allot this was the State of Washington, subsequent steps to continue with this step taking place in Colorado, Arkansas, Nevada and so on. This practice has led to a general reduction in the rate of crime n the United States, with the year 2010 being the safest moments of all. With the homicide division having the lowest record of crime, there has been a decline in other divisions such as violent crimes, rape and robbery. (Press 2010, 135) In conclusion, there are two hypotheses describing the decline in the rate of crime in the United States. The introduction of the Three Strikes Law and the legalization of abortion have contributed to the decline in crime in the United States (Wilensky, 2002, 235). However, there has also been overall improvement in the administration of

Thursday, January 30, 2020

Natural Environment and Campbell Soup Essay Example for Free

Natural Environment and Campbell Soup Essay Why do some business firms pursue a triple-bottom-line outcome while others focus only on profit maximization? Please, use a real company example to illustrate your points. The triple bottom line outcome focuses on the concept where firms are environmentally conscious and socially responsible by achieving a balance between profits, avoiding damage to the environment, and achieving social benefits (Douglas, 2012). Traditionally, firms focused on profit maximization to achieve profits to pay out dividends and capital gains so shareholders can buy things. In a recent article, Nursing Homes are overbilling Medicare . 5 billion a year for treatments patients don’t need or never receive. When nursing homes where for-profit, 30% of claims sampled were considered improper while non-profit nursing homes estimated only 12% (Waldman, 2012). Jill Horwitz, a professor at the University of California stated that for-profit health care providers are more likely to pursue money in any way possible, even by pushing the legal envelope (Walkman, 2012). There are still for-profit companies who pursue a triple-bottom-line outcome. Campbell Soup Company has been environmentally conscious and socially responsible since 1953. The Campbell Soup Foundation has been supporting local communities where employees live and work financially. Campbell Soup’s headquarters is located in Camden, New Jersey where they donate approximately $1 million each year to impact the local residents in a positive manner (Campbell Soup Foundation). They focus on hunger relief, childhood obesity and youth-related programming. Not only does Campbell Soup invest in its local communities, they also partner is many non-profit organizations like the Boy Girls Club and the United Way. Customers can influence firms to pay more attention to the preservation of the natural environment by emphasizing how important the community and environment in which they live are. Many organizations are now trying to go green. They are making products that use fewer materials and are less harmful to the environment. If customers refuse to buy products from organization that do not value the environment, organizations will change to customer’s needs. Along with not buying products, customers should not invest with companies who do not value the environment and communities. â€Å"Economists incorporate the triple bottom line into their models of business decision making by assuming that many individuals will buy shares in companies that achieve the triple bottom line outcomes they want and will sell shares in companies that do not† (Douglas, 2012. Pg. 7). References Campbell soup foundation. (2012). Retrieved from http://www.campbellsoupcompany.com/Foundation.aspx Douglas, E. (2012). Managerial Economics (1st ed.). San Diego, CA: Bridgepoint Education. This text is a Constellationâ„ ¢ course digital materials (CDM) title. Waldman, P. (2012, December 31). For-Profit Nursing Homes Lead in Overcharging While Care Suffers. Bloomberg. Retreived from http://www.bloomberg.com/news/2012-12-31/for-profit-nursing-homes-lead-in-overcharging-while-care-suffers.html 1. Firm Objectives Why do some business firms pursue a triple-bottom-line outcome while others focus only on profit maximization? Please, use a real company example to illustrate your points. Guided Response: In 300 words or more, please, provide your response to the above discussion question. Comment on how customers can influence firms to pay more attention to the preservation of the natural environment. Respond substantively to at least two of your classmates’ postings. Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic. 2. Decision Making Under Uncertainty To save on gasoline expenses, Edith and Mathew agreed to carpool together for traveling to and from work. Edith preferred to travel on I-20 highway as it was usually the fastest, taking 25 minutes in the absence of traffic delays. Mathew pointed out that traffic jams on the highway can lead to long delays making the trip 45 minutes. He preferred to travel along Shea Boulevard, which was longer (35 minutes), but rarely had traffic jams. Edith agreed that in case of traffic jams, Shea Boulevard was a reasonable alternative. Neither of them knows the state of the highway ahead of time. After driving to work on the I-20 highway for 1 month (20 workdays), they found the highway to be jammed 3 times. Uncertainty is when the potential outcomes are not predictable and/or the probabilities of these outcomes are not estimable ahead of time (Douglas, 2012). * I-20 = 25 minutes w/o delays (25 minutes * 365 days = 9,125 minutes) * I-20 = 45 minutes w/ delays * Shea Boulevard = 35 minutes w/o delays * 1st month of travel there where 3 traffic delays assuming 20 workdays each month 1. Assuming that this month is a good representation of all months ahead, should Edith and Mathew continue to use the highway for traveling to work? * 3 jams (workdays) * 45 minutes = 135 minutes * 17 workdays * 25 minutes = 425 minutes * Total = 560 minutes compared to * 20 workdays * 35 minutes = 700 minutes when taking Shea Boulevard. Edith and Mathew should continue to use the highway because they save 140 minutes each month. 2. How would you conclusion change for the winter months, if bad weather makes it likely for traffic jams on the highway to increase to 6 days per month? * 6 jams (workdays) * 45 minutes = 270 minutes * 14 workdays * 25 minutes = 350 minutes * Total = 620 minutes compared to * 20 workdays * 35 minutes = 700 minutes when taking Shea Boulevard. Edith and Mathew should still continue to take I-20 during winter months because they will continue to save time. They will save 80 minutes of time taking the highway during winter months. 3. How would your conclusion change if Mathew purchased a new smart-phone app that could show the status of the highway traffic prior to their drive each morning, thus reducing the probability of them getting into a jam down to only 1day per month (where on this day, the app showed no traffic jam, but a jam developed in the meantime as they were driving along the highway). The conclusion would change in that Edith and Mathew should take Shea Boulevard on days in which they know there is an accident ahead of time. Either way they should continue to take the highway unless they discover accidents ahead of time. Non-Winter * 1 jams (workdays) * 45 minutes = 45 minutes * 17 workdays (highway) * 25 minutes = 425 minutes * 2 workdays (Shea Boulevard) * 35 minutes = 70 * Total = 540 minutes compared to * 20 workdays * 35 minutes = 700 minutes when taking Shea Boulevard. Winter * 1 jams (workdays) * 45 minutes = 45 minutes * 14 workdays (highway) * 25 minutes = 350 minutes * 5 workdays (Shea Boulevard) * 35 minutes = 175 minutes * Total = 570 minutes compared to * 20 workdays * 35 minutes = 700 minutes when taking Shea Boulevard. 4. Further, comment on how the conclusions of this problem will change if there was no uncertainty and the highway always had traffic jams, whereas Shea Blvd was always traffic jam free? Is this scenario realistic and why? Respond substantively to at least two of your classmates’ postings * 20 workdays * 45 minutes (I-20 w/ jams) = 900 minutes. * 20 workdays * 35 minutes (Shea Boulevard) = 700 minutes. If this was the case, Edith and Mathew would take Shea Boulevard every day. The scenario can be realistic because construction could incur at some point throughout the year cause delays and an increase in accident rates. References Douglas, E. (2012). Managerial Economics (1st ed.). San Diego, CA: Bridgepoint Education. This text is a Constellationâ„ ¢ course digital materials (CDM) title.

Wednesday, January 22, 2020

I Am a Conscientious Objector :: Example Personal Narratives

I Am a Conscientious Objector "I no longer wish to be a part of the military. I have come to the conclusion that war is not the answer to any of the world's problems. War is the failure of diplomacy and mindfulness." Those are the words that led to my current problems. Sometimes, in a momentary state of weakness I curse myself for uttering those words. I had joined the National Guard wanting to make the costs of college a little easier on myself, and that had grown into the belief that I was doing my patriotic duty--I was fighting for freedom and democracy, not only in my own country, but around the world. Now I have come to the conclusion that I erred in judgment. I believe that I allowed myself to be indoctrinated into a patriotic fantasyland where reality and illusion were intertwined to create a mythological belief in my country and my service. How did this drama begin? Some would say it began while I was growing up, surrounded by violent images in movies, video games, and the nightly news, and a certain stereotyping of what boys and men should be. This is not an illogical argument, but I don't think the violent images are the only factor. I was having problems at home and was looking for an escape. I thought that joining the service would give me an "out" to my--current problems--so I signed up for the National Guard (not wanting to make the full-time commitment to the regular Army). This, I'm afraid, constitutes the reasons many of my brothers and sisters have joined the ranks. My family dropped me of at the hotel on the eve of my departure to Fort Leonard Wood, Missouri. They were proud, happy, and sad at the same time. Military training is not really like they make it out to be on the TV commercials. It's extremely boring most of the time. The main catch phrase we often used between each other was, "Hurry up and wait," because that is what we seemed to be doing. Basically, for 90% of what we did we had to wait for ten or twenty other people to do it before and after us.

Tuesday, January 14, 2020

Common Types of Viruses Essay

âž ¢ Trojan Horses – A Trojan Horse are computer viruses that hide inside non-executable files such as compressed or document files and executable files and try to avoid detection by anti-virus programs such as Norton or McAfee. Trojan Horses usually appear to be useful computer files/programs such as computer game or data library. Famous Trojan Horse Programs o Back Orifice Latest Trojan Horses News o Trojan.Pgpcoder – unique new kind of threat – Install itself on vulnerable computer after user visit a certain website. âž ¢ Polymorphic Viruses A polymorphic virus is an encrypted virus that hides itself from anti-virus trough encrypted (scrambled) data and then decrypted itself to be able to spread trough the computer. The thing that makes it hard for anti-virus software to detect polymorphic viruses is that the virus generates an entirely new decryption routine each time it infects a new executable file making the virus signature different in each signature. âž ¢ Stealth Viruses A stealth virus hides the modifications made to file and boot records by modifying and forging the result of calls to function, therefore programs believe they are reading the original file and not the modified file. A good anti-virus software will probably detect stealth virus due to the fact that a stealth virus attempts to hide itself in memory when anti-virus software is launched. âž ¢ Slow Viruses A Slow virus is a difficult virus to detect due to the fact it only modifies and infects files when they are been modified and copied. Therefore the original file will not be infected by the actual copied file. A good way to protect yourself against slow viruses is by using an integrity checker or shell. âž ¢ Retro Viruses A Retro virus attacks the anti-virus software designed to delete it. The retro virus usually attempts to attack the anti-virus data files such as the virus signature store which disable the ability of the anti-virus software to detect and delete viruses. Otherwise the retro virus attempts to alter the operation of the anti-virus software. âž ¢ Multipartite Viruses A multipartite virus attempts to attack and infect both the boot sector and executable files at the same time. âž ¢ Armored Viruses An Armored virus attempts to protect itself from anti-virus software by trying to make anti-virus software believe it is located somewhere else. Therefore the Armored virus has made itself more difficult to0 trace, disassemble and understand. âž ¢ Companion Viruses A Companion virus creates a companion file for each executable file the virus infects. Therefore a companion virus may save itself as scandisk.com and every time a user executes scandisk.exe, the computer will load scandisk.com and therefore infects the system. âž ¢ Phage Viruses A Phage virus is a very destructive virus that re-writes an executable program with it’s own code, rather than just attaching itself to a file. Therefore a Page virus will usually attempt to delete or destroy every program it infects. âž ¢ Revisiting Viruses A Revisiting virus is a worm virus and attempts to copy itself within the computers memory and then copy itself to another linked computer using TCP/IP protocols. The Morris worm virus in the late 1980’s was the first major virus threat to hit the Internet.

Monday, January 6, 2020

Religious Thanksgiving Quotes

Before we begin the sumptuous Thanksgiving feast, we must remember to offer our thanks to the Supreme Being who has showered us with blessings and fortune. In our prayers, let us remember those who have barely enough to feed or clothe themselves. Let the kindness in your heart reach out to the million starving souls who feast on dry bread and salt. We often question the presence of God and his miracles. But we must acknowledge that every day is a miracle, and His merciful benevolence has seen us through the tough times. The Thanksgiving feast is the proof of His love and we are blessed to share the feast with our loved ones. Here are some religious Thanksgiving quotes to make your Thanksgiving Day special. Use these to say a simple prayer of thanks, offering God your unconditional love and devotion. Thanksgiving Quotes Hebrews 13:15 By him therefore let us offer the sacrifice of praise to God continually, that is, the fruit of our lips giving thanks to his name. Jerry Bridges, Respectable Sins Giving thanks to God for both His temporal and spiritual blessings in our lives is not just a nice thing to do - it is the moral will of God. Failure to give Him the thanks due Him is sin. Jeremy Taylor God is pleased with no music below so much as with the thanksgiving songs of relieved widows and supported orphans; of rejoicing, comforted, and thankful persons. David,  Psalm 57:7 - 9 My heart is fixed, O God, my heart is fixed: I will sing and give praise. Awake up, my glory; awake, psaltery and harp: I myself will awake early. I will praise thee, O Lord, among the people: I will sing unto thee among the nations. William Shakespeare O Lord that lends me life, Lend me a heart replete with thankfulness. Henry Ward Beecher Remember Gods bounty in the year. String the pearls of His favor. Hide the dark parts, except so far as they are breaking out in light! Give this one day to thanks, to joy, to gratitude! Apostle Paul, 2 Corinthians 9:15 Thanks be unto God for his unspeakable gift. John Clayton Thanksgiving is a season that is very much in accord with the themes and teachings of Jesus Christ. There is no racial or ethnic involvement in Thanksgiving, and people who may be very distant from the Christian system can see the beauty and the positive spirit that comes from the holiday. George Herbert Thou hast given so much to me, Give one thing more, - a grateful heart; Not thankful when it pleaseth me, As if Thy blessings had spare days, But such a heart whose pulse may be Thy praise. Thomas Watson God takes away the world that the heart may cleave more to Him in sincerity. Psalm 50:23 He who brings an offering of praise and thanksgiving honors and glorifies Me; and he who orders his way aright [who prepares the way that I may show him], to him I will demonstrate the salvation of God. Samuel Adams It is therefore recommended to set apart Thursday the eighteenth day of December next, for solemn thanksgiving and praise that with one heart and one voice the good people may express the grateful feelings of their hearts and consecrate themselves to the service of their divine benefactor. Psalm 95:2 Let us come before him with thanksgiving and extol him with music and song. Theodore Roosevelt No people on earth have more cause to be thankful than ours, and this is said reverently, in no spirit of boastfulness in our own strength, but with the gratitude to the Giver of good who has blessed us. Thomas Merton, Thoughts on Solitude Our knowledge of God is perfected by gratitude: we are thankful and rejoice in the experience of the truth that He is love. Psalm 26:7 That I may make the voice of thanksgiving heard and may tell of all Your wondrous works.